Soraya Pla - Soraya Pla

Soraya Pla graduated in Design from the School of Art and Superior Design (EASD) in Valencia, Spain. In 2000, following her university studies, she began working in the fashion world. At the early stages of her professional career she joined the design team of well-known firms and later on founded her own multidisciplinary design studio.

Soraya Pla, the brand, fulfils the designer’s need to create emotional designs which respect the past above all, to which she has given great importance from the very beginning and for which she feels true attraction. This is one of the brand’s distinguishing features, and has allowed her to create a very particular design language.

Her brand, as with all of her projects, is based on three fundamental pillars: Graphic Design, Art Direction, Product Design and Interiorism. Soraya understands each project as a whole; she works from a holistic perspective: these comprise the foundation which allows her to engage in all phases of the process.

Currently, Soraya Pla leads her own design studio, in which involvement in each project, close contact with clients and understanding of their needs are the keys to her success. Simple, pragmatic and result-oriented, Soraya Pla breathes creativity. She is curious about everything that surrounds her and her work is based on observation and research. The designer always likes to explore the potential of shapes and create links between designer, craftsman and client. Her passion is to provide a distinct added value to her projects with the aim of improving the lives of her clients and their companies.